For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction. Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true. Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry.

任何一个市场要正常运作，都必须具备某些关键要素：竞争、定价、规则、明确的报价和方便的信息获取。如果没有这些组件，就会出现混乱。有序时尚研究如何维持秩序，在不同的相互关联的消费者，生产者和信贷市场的全球时尚产业。从瑞典和英国的零售商到印度和土耳其的生产商，Patrik Aspers专注于品牌服装零售商——Gap、H&M、Old Navy、Topshop和Zara等连锁店。阿斯珀斯调查了这些零售商在时尚服装消费市场上的互动和竞争，追踪了生产商和消费市场之间的联系，并通过分析不同形式的社会结构来说明为什么市场秩序是最好的理解。阿斯珀斯强调消费而不是生产，他认为大型零售商在服装生产市场中扮演着买家的角色，在金融市场中扮演着潜在的投资对象的角色。他展示了市场是如何重叠和交织的，他定义了两种类型的市场——地位市场和标准市场。在地位市场中，市场秩序与参与者身份的关系大于与商品质量的关系，而在标准市场中则相反。从身份、产品和价值观如何创造全球时尚业有序的经济市场来看，有序的时尚对所有现代市场都有着广泛的影响，无论行业如何。