Tungate writes in a style that's easy to follow, articulate, and knowledgeable. The book is broken down into 21 chapters that cover everything from street style to haute couture to counterfeits. It's a must read for anyone who is in the fashion business and wants to know just what it takes to make a brand. The branding style that Tungate covers are the biggest designers to date as well as those up an coming. It reads very smoothly and you walk away with an immense knowledge of all these different brands. Did you know that the first Nike shoe was created by pouring rubber into a waffle maker? Exactly. Neither did I.

Tungate的写作风格易于理解、表达清晰、知识渊博。这本书分为21章，涵盖了从街头风格到高级时装到赝品的所有内容。这是一个必须阅读任何人谁是在时装业，并想知道究竟需要什么，使一个品牌。Tungate涵盖的品牌风格是迄今为止最大的设计师，也是未来的设计师。它读起来非常流畅，你对所有这些不同的品牌都有丰富的知识。你知道吗，第一款耐克鞋是通过向华夫饼制造商中注入橡胶制成的？确切地。我也没有。