The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media—including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.

30年来的行业标准不断更新，包括数字化的最新发展和三个视频屏幕应用最新的广告技术在每种媒体上打造您的品牌通过六个以前的版本为每项活动制定正确的预算，广告媒体策划已被证明是必不可少的成功实践和有抱负的媒体规划师。现在在其第七版，它继续提供宝贵的洞察到建设的媒体计划，最有效地实现营销目标。广告媒体策划，第七版，保留了所有的关键信息，你需要知道的传统媒体，包括电视，广播和印刷-同时探索最新的媒体形式，与主要的广告商的案例说明。你会发现最新媒体规划和数字技术的全面报道，包括：•有机和赞助的谷歌搜索•数字户外视频•互联网横幅•计算机化媒体频道规划•手机移动媒体•DVR对电视商业观看的影响•新的在线和传统媒体测量技术•互动电视•跨媒体规划•数据融合•国际竞争性支出分析这是一个激动人心的时刻，媒体策划。那些最具创造力、战略洞察力和市场知识的人肯定会得到最大的回报。为您提供坚实的基础知识，并让您了解数字化的最新发展，这一最新的经典是最好的和最完整的伴侣，可用于导航媒体规划的新前沿。