This report analyzes the relevance of Intellectual Property in the U.S. mobile games market, delving into the performance of non-IP games vs. licensed titles, the most successful IP-based games, and IP performance across genres.  

Using Sensor Tower’s Game Taxonomy IP classifications, this report contains information on licenses, IP types, operators, and  corporate parents. 

Inclusion Criteria 

Sensor Tower’s definition of Intellectual Property covers multi-platform IPs that are licensed to mobile game studios, originating from films, books, television, toys, celebrities, sports, board games, video games, comics, and manga and have dedicated mobile games. 

Video game IPs that only have direct mobile ports or are internal to the brand owners themselves have been excluded.