Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers:- Marketing basics that prepare you to rev up your business and jumpstart your marketing program
- Information to help you define your business position and brand
- Advice on bringing in professionals
- A quick-reference guide to mass media and a glossary of advertising jargon
- How-tos for creating print and broadcast ads that work

- Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more

小企业营销的傻瓜，第二版是更新从原来的版本，赢得了好评，并激发了成千上万的小企业在他们的道路上成为大企业。更新内容包括更多关于在线营销的信息，一个关于获取和留住客户的全新部分，新的经济高效、快速有效的即时影响的想法，等等。这本书covers:- Marketing 基础知识，使你准备加快你的业务和启动你的营销计划
-帮助您确定业务位置和品牌的信息
-关于引进专业人才的建议
-大众媒体快速参考指南和广告术语表
-如何创建印刷和广播广告的工作
-在没有广告的情况下宣传的想法，包括直邮、宣传册、宣传、促销等信息