The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies,5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want--how they want it--using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!

Today's marketing treats every aspect of customer interaction--including customer service and the product itself--as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.


Turn web visibility into real-world traffic and sales
Reach the right people at the right time
Develop a cohesive marketing plan for any budget
Source locally, market dynamically, and connect with your community

Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered.Marketing For Dummies,5th Edition helps you open the door to a new, more successful phase of business.

经典，畅销的营销指南，更新的数字市场营销的假人，第5版是最终的手册，促进您的业务。无论你是一家小型夫妻店、一家当地非营利组织，还是一家希望发展壮大的中型企业，正确的营销方法都能让你的公司或组织脱颖而出。这本书告诉你如何找到，接触，并与您的客户在一种方式，带来了业务。这个新的版本，更新，以配合最新的营销革命，介绍你的基本技术，包括搜索引擎，游击队，全球，和行为营销。你将学会在哪里找到你的员工，以及如何给他们想要的东西——他们想要的是什么——使用行为技巧。你会发现便宜的在线营销和推广工具，证明预算不一定是一个不可逾越的障碍。你会发现最新的营销计划，资源，并在整个例子，以帮助你走出去，让你的业务注意到今天！
今天的市场营销把客户互动的每一个方面——包括客户服务和产品本身——都视为一个增长的机会。这本书向您展示了如何利用这些技术的力量来驱动流量，促进销售，并推动您的业务向前发展。
将网络可视性转化为现实世界的流量和销售
在正确的时间找到正确的人
为任何预算制定连贯的营销计划
本地采购，动态营销，并与您的社区建立联系
无论你是在寻找基本的营销技巧，寻求社交媒体和分析方面的指导，还是需要一个全面的网络营销战略，这本书都涵盖了你。傻瓜营销，第5版帮助你打开了通往一个新的，更成功的商业阶段的大门。