How organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change, and moving fast. In the new digital world, the unknowns are never-ending. Our ability to embrace the demands of change has become a prerequisite for success. It's not easy. We don't work the way we did last year. Next year, it will all change again. If an organization doesn't embrace the realities of change, it will be under siege from those that do. Who Wins in a Digital World explains how organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change in all its messiness, and moving fast. In articles that originally appeared in MIT Sloan Management Review, experts from business and academia discuss digital adaptability, explaining how both organizations and individuals need the ability to excel in what their roles will become as technology and their competitive ecosystem evolve. They highlight strategies and mindsets that can foster change, including boldness in the face of digitization, a focus on collaboration, and an artificial intelligence game plan. And they explore the need for speed, with one contributor declaring: “Implement first, ask questions later (or not at all).” Once an organization accepts the fact that technological change is ongoing and inevitable, it becomes more about opportunity and less about challenge. This book shows that change can be stimulating, exhilarating, and something to be welcomed.

组织如何通过灵活但专注、拥抱变化和快速行动来适应不断变化的业务环境。在新的数字世界里，未知是永无止境的。我们接受变革要求的能力已成为成功的先决条件。它不容易。我们不像去年那样工作。明年，一切又将改变。如果一个组织不接受变革的现实，它将受到那些接受变革的人的围攻。谁在数字世界中获胜解释了组织如何通过灵活但专注的方式来适应不断变化的商业环境，在混乱中拥抱变化，并快速行动。在麻省理工学院《斯隆管理评论》（MIT Sloan Management Review）最初发表的文章中，来自商界和学术界的专家讨论了数字适应性，解释了随着技术和竞争生态系统的发展，组织和个人如何需要在其角色将成为什么方面出类拔萃的能力。它们强调了能够促进变革的战略和心态，包括面对数字化的勇气、对协作的关注以及人工智能游戏计划。他们探讨了对速度的需求，其中一位撰稿人宣称：“先实施，后提问（或者根本不提）。”一旦一个组织接受了技术变革是持续的和不可避免的这一事实，它就变得更多地关注机遇，而不是挑战。这本书表明，变化可以是刺激的，令人振奋的，是值得欢迎的。