From a global pandemic to a worldwide movement for racial justice coupled with civil unrest and a turbulent US presidential election experienced a series of world shifting events

Last year consumer behaviours shifted dramatically in response to a working from home culture and various lockdown restrictions With less commuting and limits on social gatherings consumer attention shifted toward screens So how did these changes affect advertising strategies and more specifically media quality? In this report we dive deep into how media quality metrics reflect an evolving landscape in an unprecedented time

At Integral Ad Science we measure trillions of data events each month globally identifying media quality developments in real-time and at scale The Media Quality Report leverages this data set to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory