These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today’s marketers have added a host of new-age tools for engaging consumers, building brands and creating customer value and relationships. In these digital times, sweeping advances in the ‘Internet of Things’ – from social and mobile media, connected digital devices and the new consumer empowerment to ‘big data’ and new marketing analytics – have profoundly affected both marketers and the consumers they serve.

这是市场营销中令人兴奋的时刻。最近数字技术的迅猛发展创造了一个新的、更具吸引力的、更紧密联系的营销世界。除了传统的、久经考验的营销理念和实践之外，今天的营销人员还增加了一系列新时代的工具，用于吸引消费者、建立品牌、创造客户价值和关系。在这个数字时代，“物联网”的全面发展——从社交和移动媒体、互联数字设备和新的消费者授权到“大数据”和新的营销分析——深刻地影响了营销人员和他们服务的消费者。