The content we create connects us as people. Platforms now  allow more people to create richer experiences in less time, which  fuels the opportunity to deepen those connections. At WordPress  VIP, we’re driven by the goal of enabling those relationships in  meaningful ways.

From our inaugural Content Matters report last year, we learned  66% of marketers and content creators wanted to produce more  content to achieve their goals. With online attention being harder  than ever to catch—and retain—creating content that connects  with your audience is the key to success. That means content  marketing isn’t just a part of the big-picture marketing strategy  anymore. All marketing is content marketing.

Content matters: to you, to your audience, to your customers,  to your executives.

However, the world has changed dramatically since our inaugural  report and that’s why we wanted to learn even more about the  state of content marketing and the teams that create, publish, and  measure every single day. For our Content Matters 2023 Report, we heard from more than 1,500 respondents across a variety of  industries and roles. 

Here’s what we learned: 

• Resources: Teams and budgets are still growing despite  economic uncertainty. In fact, 58% expect their content  budgets to grow in 2023.

• Strategy: 61% are still creating more content, but focus is  shifting to quality over quantity. Some are even turning to  artificial intelligence (AI) tools to create content and fill gaps  in resources. Though we don’t have the data on this trend  (yet), we expect it to grow in popularity over the next year.

• Analytics: Measuring performance is key to proving the  value of content, yet only 46% actually use data to make  strategic decisions.

• Planning: The future of content is bright, but understanding  what works is the spark.

And that’s only getting us started. I invite you to dive into this  exclusive survey to learn more about how you stack up against  your content marketing peers, and where the future of content  marketing is headed.