Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.

Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.

蓬勃发展的公司的成功不是来自于制作最好的内容，而是来自于认识到内容如何实现客户的连接性；它不是不惜一切代价保护内容的价值，而是发掘附近的相关机会；它不是来自模仿竞争对手的最佳实践，而是将选择视为一个相互关联的整体的一部分。
数字化变革意味着当今每个人都可以直接接触他人并与他人互动：我们都在从事内容业务。但这也带来了风险，巴拉特阿南德教我们如何识别和导航。《内容陷阱》充满了与关键玩家的对话和来自数字变革前线的深入报道，是一本重要的新剧本，可以在我们所处的动荡水域中航行。