The new year not only ushered in a new decade, but also new challenges. In H1 2020, the global coronavirus pandemic impacted  communities and businesses around the world. As many consumers shifted their lives to stay home, their attention turned toward technology — to stay engaged, motivated, and connected. With this shift, the advertising industry continues to seek guidance on how to best navigate these unprecedented circumstances. At Integral Ad Science, we leverage both science and scale to build market-leading verification solutions and provide global data insights to guide the industry.  The IAS Media Quality Report leverages our vast database to reveal global performance metrics across key categories, allowing our partners to set benchmarks for their campaigns and strategise accordingly. The MQR is just one of the many ways we continue to build trust and transparency throughout the digital advertising ecosystem. I am excited to share our benchmarks for H1 2020 with you.