Whether working from home or social distancing, consumers have embraced varying degrees of remote living for more than a year As a result they remain reliant on screens and technology to stay engaged connected and productive Last year changes in consumer lifestyles and behavior influenced digital advertising trends but what were the effects in H1 2021? In this report we dive deep into how media quality metrics reflect an evolving landscape in an unprecedented time.

At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.