Since the advent of podcasting in 2004, the industry has grown exponentially.

How exponentially? Consider these three metrics: 

● The number of listeners in the U.S. increased by almost 40% between 2010 and 2020.

● The number of podcasts on Spotify more than doubled between 2020 and 2022 to 4.4 million shows.

● The value in terms of revenue recorded by IAB increased by 192% from $479.1 million in 2018 to $1.4 billion in 2021.3,4 By 2024 that figure is projected to reach over $4 billion.

As the amount of… well, everything increases in the podcast industry, the quality of the content you produce will play a central role in determining whether you succeed in standing out in a crowded market place.