So let’s address the elephant in the room: life has taken on a new shape in the past couple of years. And agency life has followed suit. Things are different. We’re up against a new normal: pitch overload.
And in this new normal – especial-ly for agencies hell-bent on growth and hunting new business – the challenges have multiplied:
Budgets are tighter
Projects are fewer
Time and resources are gold
ROI is a promise you have to keep
True, ROI has always been a prom-ise you’ve had to keep. Now though, it’s more a case of all-eyes-on-ROI than it’s ever been. And who can blame them – with less resource to play with, brands need to make sure every effort pays off.
So how exactly do you keep that tantalizing promise of ROI? If the pandemic has taught us anything it’s this: we can do a lot, but we can’t predict the future. We can never say with 100% certainty that a cam-paign will hit home with the right au-dience, or that content will resonate.
What we can do is make the most ac-curate and strategic decisions possi-ble – by letting the data tell the story.