As the Covid-19 pandemic has shown, the ability for consumers worldwide to return to their usual ways of work and play has been indubitably kept out of reach. Efforts made by governments and businesses worldwide to curb the virus have so far kept local economies afloat. Newfound trends have started to surface in response to new industry standards and consumer behavior, as markets adjust to the “new normal”.

In this report, you will find keen observations made on the online public sphere in Asia Pacific, specifically, Hong Kong, India, Indonesia, Malaysia, Singapore, and The Philippines. The scope of consumer insights will cover social conversations surrounding Covid-19, key sentiments, and purchasing behavior amidst the new normal. Additionally, gain a holistic viewpoint in our brand love matrix of three, defining industries poised to thrive post-lockdown: online entertainment and media streaming, e-retail, and fitness.