The 1st American University in the Emirates International Research Conference (AUEIRC) held on November 15–16, 2017, has become one of the major events of the year in the field of creative business and social innovation. AUEIRC 2017 was organized under the patronage of His Excellency Sultan bin Saeed Al Mansouri, Cabinet Member and Minister of Economy of UAE. This conference aims to provide a vibrant platform for academicians, researchers, scientists, and industrial practitioners from all over the world to meet, exchange ideas and network, and discuss the challenges and opportunities for businesses in the contemporary world. The proceedings will be published in the Advances in Science, Technology & Innovation book series of Springer.

2017年11月15日至16日举行的首届美国大学阿联酋国际研究会议（AUEIRC）已成为本年度创意商业和社会创新领域的重要活动之一。2017年AUEIRC是在阿联酋内阁成员兼经济部长苏尔坦·本·赛义德·曼苏里阁下的赞助下举办的。本次会议旨在为来自世界各地的学者、研究人员、科学家和工业从业者提供一个充满活力的平台，让他们能够见面、交流思想、建立网络，讨论当今世界企业面临的挑战和机遇。论文集将发表在斯普林格科技创新系列丛书中。