The dynamically changing world economy, which is in an era of intensive development and globalization, creates new needs in both the theoretical models of management and in the practical discussion related to the perception of business. Because of new economic phenomena related to the crisis, there is a need for the design and operationalization of innovative business models for companies. Due to the fact that in times of crisis, the principles of strategic balance are particularly important, these business models can be sustainable business models. Moreover, it is essential to skillfully use different methods and concepts of management to ensure the continuity of business. It seems that sustainable business models, in their essence, can support companies’ effectiveness and contribute to their stable, sustainable functioning in the difficult, ever-changing market.

当今世界经济正处在一个高度发展和全球化的时代，在管理的理论模型和与商业认知有关的实践讨论中都产生了新的需求。由于与危机有关的新经济现象，需要为公司设计和实施创新的商业模式。由于在危机时刻，战略平衡的原则尤为重要，这些商业模式可以是可持续的商业模式。此外，还必须熟练运用不同的管理方法和理念，以确保业务的连续性。从本质上讲，可持续的商业模式似乎可以支持企业的效率，并有助于它们在困难多变的市场中稳定、可持续地运作。