美妆趋势：新常态下不断演变的消费者

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美妆趋势：新常态下不断演变的消费者

# 美妆 # 消费者大小：42.16M | 页数：32 | 上架时间：2022-04-18 | 语言：英文

美妆趋势：新常态下不断演变的消费者.pdf

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美妆趋势：新常态下不断演变的消费者.pdf

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类型: 行研

上传者: XR0209

撰写机构: KANTAR

出版日期: 2022-04-18

摘要：

The future looks bright for the Beauty sector. Before Covid, it was the fastest growing sector of FMCG and the primary driver behind overall growth of FMCG.

But Covid changed that. Masks went on. Lockdowns came in. And one of the best performing sectors suddenly found itself struggling in the face of people going out less often and using fewer products.

Fortunately, the Beauty sector is on the road to recovery. Despite the global market declining in 2020, 2021 saw a rebound. This rebound happened across all categories, but is best represented by the Face Care category, which fell 4% in 2020 before growing by 4% in 2021.

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