By the author of the best selling "Wordpress for Beginners" (ASIN: B009ZVO3H6) and "SEO 2013 & Beyond" (ASIN: B0099RKXE8) Most websites (including blogs) share certain features that can be controlled and used to help (or hinder, especially with Google Panda & Penguin on the loose) with the on-site SEO. These features include things like the page title, headlines, body text, ALT tags and so on. In this respect, most sites can be treated in a similar manner when we consider on-site SEO. However, different platforms have their own quirks, and WordPress is no exception. Out-of-the-box WordPress doesn't do itself any SEO favours, and can in fact cause you ranking problems, especially with the potentially huge amount of duplicate content it creates. Other problems include static, site-wide sidebars and footers, automatically generated meta tags, page load speeds, SEO issues with Wordpress themes, poorly constructed navigation, badly designed homepages, potential spam from visitors, etc. The list goes on. This book shows you how to set up an SEO-friendly Wordpress website, highlighting the problems, and working through them with step-by-step instructions on how to fix them. By the end of this book, your WordPress site should be well optimized, without being 'over-optimized' (which is itself a contributing factor in Google penalties). Who am I? This book was written by Dr. Andy Williams, a veteran Wordpress user with nearly a decade of experience (and even longer experience working as an SEO). If you want to learn more about Andy and why he is qualified to talk about Wordpress SEO, visit his website at http://ezseonews.com. Read some of the stuff he's written, and read some of the stuff his readers have written about him....

由畅销书《Wordpress初学者》（ASIN：B009ZVO3H6）和《SEO 2013 & Beyond》（ASIN：B0099RKXE8）的作者撰写 大多数网站（包括博客）都有一些可以控制的功能，用来帮助（或阻碍，特别是在谷歌熊猫和企鹅的影响下）现场SEO。这些功能包括诸如页面标题、标题、正文、ALT标签等。在这方面，当我们考虑现场SEO时，大多数网站可以以类似的方式对待。然而，不同的平台有自己的怪癖，WordPress也不例外。开箱即用的WordPress对自己的SEO没有任何好处，而且事实上会给你的排名带来问题，特别是它可能会产生大量的重复内容。其他问题包括静态的、全站的侧边栏和页脚、自动生成的元标签、页面加载速度、Wordpress主题的SEO问题、结构不良的导航、设计不良的主页、来自访问者的潜在垃圾邮件等等。这样的问题不胜枚举。本书向你展示了如何建立一个有利于SEO的Wordpress网站，强调了这些问题，并通过一步步的指导来解决这些问题。在本书结束时，你的WordPress网站应该得到很好的优化，而不是 "过度优化"（这本身就是导致谷歌惩罚的一个因素）。我是谁？这本书是由Andy Williams博士写的，他是一位拥有近十年经验的Wordpress资深用户（作为SEO的工作经验甚至更长）。如果你想了解更多关于Andy的信息以及为什么他有资格谈论Wordpress SEO，请访问他的网站：http://ezseonews.com。阅读一些他写的东西，以及阅读一些他的读者写的关于他的东西....。