The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction.

Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves as an essential reference for academicians, researchers, students, and professionals, including bloggers, software designers, and entrepreneurs seeking to build and manage their engagement online.

互联网的存在和无处不在，继续改变着我们在网上和网下识别自己和他人的方式。虚拟社区的发展允许用户创建一个在线身份，以与面对面的互动大不相同的方式相互交流和影响。

虚拟社区中的身份和领导力。建立可信度和影响力》探讨了在网上建立身份的概念，像管理一个品牌一样管理它，并将它用于社区的特定成员。本书汇集了一系列的声音，例证了在线社区的参与者是如何相互影响的，本书可作为学者、研究人员、学生和专业人士的重要参考，包括博客、软件设计师和寻求建立和管理他们在线参与的企业家。