Facebook and Conversation Analysis investigates the structure and organization of comments on a major social media platform, Facebook, using applied conversation analysis methods. Providing previously undocumented insights into the structure of comment threads, this book demonstrates that they have a meaningful organization, rather than casually following one another. Although normally used to explore the structure of spoken conversations, in recent years conversation analysis approaches have been successfully applied to examine online interactions on Twitter, discussion forums and email exchanges. By turning this approach towards Facebook comments, Matteo Farina provides clear and important insights into the organization of this type of social interaction. Supported by a large sample of data, with findings based on a corpus of 213 comment threads, with over 1,200 comments exchanged by 266 contributors, this book makes an important contribution to our understanding of the way people communicate on Facebook.

About the Author

Matteo Farina is a Lecturer in the School of Communication, International Studies and Languages, University of South Australia

脸书和对话分析》使用应用对话分析方法研究了主要社交媒体平台脸书上的评论的结构和组织。本书对评论线程的结构提供了以前没有记录的见解，表明它们有一个有意义的组织，而不是随意地相互跟随。尽管通常用于探索口语对话的结构，但近年来，对话分析方法已被成功应用于研究Twitter、讨论区和电子邮件交流的在线互动。通过将这种方法转向Facebook的评论，Matteo Farina对这种类型的社会互动的组织提供了清晰而重要的洞察力。在大量数据样本的支持下，本书基于213条评论线程的语料库，其中有266位贡献者交换的1200多条评论，为我们理解人们在Facebook上的交流方式做出了重要贡献。

关于作者

Matteo Farina是南澳大利亚大学传播、国际研究和语言学院的讲师