The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. However, analyzing this ever-growing pile of data is quite tricky and, if done erroneously, could lead to wrong inferences. By using this essential guide, you will gain hands-on experience with generating insights from social media data. This book provides detailed instructions on how to obtain, process, and analyze a variety of socially-generated data while providing a theoretical background to help you accurately interpret your findings. You will be shown R code and examples of data that can be used as a springboard as you get the chance to undertake your own analyses of business, social, or political data.

在过去十年中，社交媒体的发展彻底改变了个人互动和行业开展业务的方式。个人通过社交媒体的互动、分享和消费内容，以前所未有的速度产生数据。然而，分析这堆不断增长的数据是相当棘手的，如果做错了，可能导致错误的推论。通过使用这本基本指南，你将获得从社交媒体数据中产生洞察力的实践经验。本书详细说明了如何获取、处理和分析各种社交产生的数据，同时提供理论背景，帮助你准确地解释你的发现。在你有机会进行自己的商业、社会或政治数据分析时，你将会看到R代码和可以作为跳板的数据例子。