Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book's argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.

在网上和网下分享、张贴、推特、评论和讨论，网络备忘录代表了一种新的在线交流类型，对它们的生产、传播和在现实世界中的影响的理解使我们能够提高驾驭数字文化的能力。本书探讨了通过有目的的生产和消费互联网备忘录来进行文化、经济和政治批评的案例。通常情况下，图像、GIF动画或视频以这样一种方式被重新混合，以纳入互文参考，经常是流行文化，以及对人类经验的某些方面的笑话或批评。意识形态、符号学和互文性凝聚在本书的论点中，即网络备忘录代表了一种新的意义制造形式，而它们产生和传播的快速性强调了其重要性。