IT services companies from India have outpaced their competitors from the United States in brand value growth over the past two years of digital transformation in the global economy, accelerated by the COVID-19 pandemic. The average growth of Indian brands that have appeared in the Brand Finance IT Services 25 2022 ranking since 2020 is an impressive 51%, while the US brands have on average contracted by -7%.

A global turn to remote working for professional services and an accelerated digitalisation trend across the global economy have facilitated expansion of IT services hubs within India. With strong IT services brands and a large population of people with digital skills, India will continue to play a major role in developing infrastructure for artificial intelligence, data analytics and Internet of Things (IoT).

Although the majority of the US brands in the Brand Finance IT Services 25 2022 ranking have recorded low or negative growth over the past two years, not all is doom and gloom. The US still accounts for most brand value in the ranking – 47% compared to India’s 31%, Accenture remains the top brand bucking the national trend with 43% brand value growth over the past two years, and the US has seen two new entrants this year to the top 25.