How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn't been an easy task--until now.

With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You'll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers--to usher in the new age of Autonomous Marketing.


Learn how AI and automation can support the customer acquisition efforts of a Lean Startup
Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers
Explore ways to use AI for marketing purposes
Understand the key metrics for determining the growth of your startup
Determine the right strategy to foster user acquisition in your company

Manage the increased complexity and risk inherent in AI projects

初创企业如何通过一个精益团队成功地扩大客户获取和收入增长？来自Facebook、谷歌和其他公司的开箱即用的获客解决方案提供了一个良好的开端，但那些能够定制这些解决方案以满足其特定需求、目的和目标的公司将成为赢家。但这并不是一件容易的事，直到现在。

通过这本实用的书，作者Lomit Patel告诉你如何使用人工智能和自动化，在这些收购解决方案之上提供一个操作层，为你的公司带来惊人的结果。你将学会如何调整、定制和个性化跨渠道用户旅程，以帮助你的公司吸引和保留客户--迎来自主营销的新时代。

了解人工智能和自动化如何支持精益创业公司的客户获取工作

深入了解客户获取3.0，一个获得和保留客户的计划

探索将人工智能用于营销目的的方法

了解决定你的初创企业增长的关键指标

确定正确的策略来促进你公司的用户获取

管理人工智能项目中固有的复杂性和风险的增加