When customer support and marketing strategies create happy customers and drive revenue impact, magic happens.

The proliferation of digital channels and escalating demands of customers have created a perfect storm for marketing and customer support teams. The sheer number of touchpoints that customers can use to engage with brands throughout their journey has created silos that, without careful coordination, can negatively impact the customer experience.

Mitto and Demand Metric recently partnered to understand how marketing and customer support teams create loyal customers, their plans for the upcoming holiday shopping season, and how they will improve the customer experience they deliver in 2022.