On a sunny Saturday afternoon many years ago, TB  Song, Ogilvy Group Chairman for Greater China,  came into my office and commented, “PR people are  really a special breed of people.” TB followed his  statement with a request, “Will you write me an article  on what you think makes up a good public relations  person?”

The question remains as curious today as it was back  then. Certainly there are commonalities, but the  public relations business is not one where people are  required to fit into a certain mold. In fact, just the  opposite is true.