Our flagship survey and the world’s largest study on the digital consumer. It never stops growing. Our data represents over 2.5bn internet users, offers 40k+ data points, and tracks 4k+ brands across 47 markets.

Launched in July 2020, GWI GWI USA is a deep dive into the habits, behaviors and atti-tudes of 240m internet users across all 50 states. With America changing fast, this ongoing study tracks new and emerging trends not typically covered by market research providers, like ques-tions around cultural identity, race, and ethnicity. 

Fielded monthly, Zeitgeist zeros in on the stuff that matters. It’s topical, timely, and relevant. The data in Connecting the Dots draws from recontact studies made throughout 2021. Respondents who took part completed GWI Core too.

Our B2B data set gives a detailed view of the lives of business profession-als across 10 markets. Respondents who took part completed GWI Core too.