Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. 

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction and design that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

• Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
• Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
• Develop the skills needed to communicate your ideas to a skeptical client. 
• Learn how to more effectively manage your creative team.
• And most importantly craft digital experiences that get results.

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• 读者将学习如何采取多学科的、以人为本的方法进行数字创意指导和设计，这将帮助他们发现目标受众的洞察力，构思更有创意的活动，改变消费者的行为，并创造更友好的数字体验。
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• 分为十个章节。每一章都侧重于创意总监工作中从头到尾的不同关键方面。
• 学习如何理解客户的最大挑战，并将对受众的洞察力提炼成创意策略。
• 发展必要的技能，向持怀疑态度的客户传达你的想法。
• 学习如何更有效地管理你的创意团队。
• 最重要的是，制作出能产生效果的数字体验。