Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions.

Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.

Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept.

在广泛的研究和实地测试的支持下，以设计为中心的创业精神提出了一种简明的、解决问题的方法来发展独特的商业概念。循序渐进的指南为探索市场问题空间、发现被忽视的机会、重塑客户问题以及创造商业解决方案提供了深入的见解。

巴萨杜尔和戈德斯比向学生介绍了一种创造性和实用性的方法，即在创业领域中发现问题、感知、组织文化和道德规范。大量有用的图表有助于组织关键的概念，使读者易于理解。

本书借鉴了设计领域的方法，将帮助创业的学生填补缺失的部分，将机会的认识转化为可行的商业概念。