Digital commerce is a whole new world thanks to COVID. Everything has changed except the need to meet your buyers' needs at every turn, across every channel.

Findability, product content, and availability continue to play a critical role in consumers’ online journey to purchase. Yet they are often overlooked, causing brands and third-party resellers to needlessly miss out on valuable sales.

The biggest shock? Today, 78% of product searches on Amazon do not include a brand name. Yep. 

What does this mean for brands? It means product content (written descriptions, videos, images, ratings, pricing, and more) has to do the selling. 

Product information has become your company’s digital front door, no matter where customers enter. And, if any of these product content elements are missing or incorrect, it can result in a missed sale. 

Our latest survey of 6,000 US, 

UK, and German shoppers reveals the practical importance of correct product information, findability and availability, as well as the strong emotions triggered when retailers get it wrong. Confronted with poor product information, online consumers tell us they feel “worried”, “frustrated”, “annoyed”, “deceived” and even“angry”. 

These types of emotions make a  negative impact on the customer experience and impact short term and long term revenue.