Welcome to Business Intelligence– Travel, the ninth of Zenith’sBusiness Intelligence reports, whichanalyse the advertising, businessand consumer behaviour trendsshaping different categories.

The travel industry has sufferedprofound disruption since theonset of the pandemic, probablymore than any other industry inrecent history. Although demandfor travel is now recovering,changes in regulations, technologyand consumer expectations willshape the development of theindustry for years to come. The riseof video calls means airlines andhotels groups will have to rethinktheir business models to adaptto less business travel, often themainstay of their profits. Consumersare demanding more sustainabletravel, and spending more timeholidaying in their home countries.