Rapid acceleration of digital commerce growth has created a challenging outlook for year-over-year (YoY) performance in 2022 as the pandemic wanes. Despite 79% of organizations outperforming targets, only 27%of digital commerce leaders exceeded their senior leaders’ performance expectations for revenue and profitability this year.

Digital commerce’s strategic importance continues to grow as a near-universally-recognized priority. Organizations with advanced digital commerce maturity are more likely to beat performance targets and are better equipped to drive sustainable, long-term growth.

Recognizing the need to evolve digital commerce capabilities, 90%of surveyed marketing leaders are aggressively expanding their investments with a particular focus on digital-first value creation and customer experience.