For the fourth consecutive year, the ANA/AIMM is releasing “A Diversity Report for the Advertising/ Marketing Industry.” This is an annual benchmark to track the gender and ethnic diversity of  ANA member companies and identify action steps to improve diversity. 

Discussions about diversity/gender equality issues in the advertising and marketing industry have been ongoing for some time. To accurately know the current state of diversity/gender equality and the progress we are making (or lack thereof), we must measure it. The ANA/AIMM is committed to such a public  measurement annually (and have done so since 2018), so we are now presenting our 2021 report. 

Things have changed in the last year. Census results confirm that the United States is more diverse and multiracial than ever. The most prevalent racial or ethnic group for the United States was the  White Non-Hispanic population at 57.8 percent, but this decreased from 63.7 percent in 2010.  The multicultural population increased from 36.3 percent in 2010 to 42.2 percent in 2020.