A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area

作为零售业学生的入门读物，本书为视觉营销的所有方面提供了一个用户友好的参考指南，涵盖了橱窗装饰和店内区域。本书使用了一系列商店的例子，从时尚帝国到小商店，提供了关于该主题的实用建议，并由成熟的视觉营销师提供提示和技巧。

它揭示了他们的工具包的秘密和关于使用人体模型的信息，最新的技术，以及如何构建和采购道具，并解释了购物和买家行为背后的心理学。这个新版本包含两个新的案例研究，更新的图像，以及关于数字和互动视觉营销的新材料。

通过彩色照片、楼层布局图和商店案例研究，并包括宝贵的信息，如行业术语词汇表，视觉营销是任何从事和了解这一激动人心的领域的人的必要手册。