“Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things), is integral to a broader understanding of who we are and where we are going.”—Steven Heller, from the Introduction  
 
How do popular culture and graphic design influence one another? What are the goals of design? Are they to sell? To package? To entertain? The answers to these questions are complicated and are intimately tied to the effect design has on the overall culture. POP is the first book to analyze the role of graphic design in the broader culture, as well as the impact of design on other art and entertainment forms, from album covers to baseball stadiums. Author Steven Heller addresses such subjects as:  
 
--pop icons  
--viral and guerilla advertising  
--political satire  
--the history of Interview, Monocle, Mad, and other magazines  
--illusionism and three-dimensional design  
--art for art’s sake  
--design vs. decoration  
--the return of hand lettering  
--art for the masses  
 
 

POP spans over 150 years during which popular culture has influenced mass perception and behavior. Illustrated by more than fifty images, POP is sure to inspire both aspiring and experienced designers. 

"流行文化经常被恶意指责为昙花一现，但历史表明，有时一种文化中的流行事物在后来的文化中会产生历史悠久的共鸣。本书试图表明，流行文化，尤其是通过设计、插图、讽刺和政治艺术（以及其他东西）的视角来看，是对我们是谁以及我们要去哪里的更广泛理解的组成部分。"--Steven Heller，摘自导言  

流行文化和平面设计是如何相互影响的？设计的目标是什么？它们是为了销售吗？包装？还是为了娱乐？这些问题的答案很复杂，而且与设计对整个文化的影响密切相关。POP是第一本分析平面设计在更广泛的文化中的作用，以及设计对其他艺术和娱乐形式的影响的书，从专辑封面到棒球场。作者史蒂文-海勒论述了诸如以下主题。 

--流行标志  

--病毒式和游击式广告  

--政治讽刺  

--访谈》、《Monocle》、《疯狂》和其他杂志的历史  

--幻觉主义和三维设计  

--为艺术而艺术  

--设计与装饰  

--手写字体的回归  

--面向大众的艺术  

POP跨越了150多年，在这期间，大众文化影响了大众的认知和行为。通过50多张图片的说明，POP一定会给有抱负的和有经验的设计师带来灵感。