How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

如何设计伟大的标志，一步一步来。

* 图文并茂的750张彩色图片

* 如何做，案例研究，以及对知名标志的详细分析

什么使标志好？是什么让它变得糟糕？是什么让它变得伟大？本书研究了标志设计的整个过程，从最初的客户访谈到头脑风暴，从第一次演示到最终标准手册的交付。通过750幅彩色插图，对经典的标志进行了分析，读者将学习到衡量任何标志有效性的13个要点系统。了解正负空间、平衡、色彩和排版的使用；跟踪耐人寻味的案例研究；发现如何向客户做有效的介绍。设计师、营销和品牌专家、教育工作者和学生都需要这本创造伟大标志的权威指南。