Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”.

《设计思维》包含了耐人寻味的案例研究和来自行业专家的实用建议。这本选集分为三个部分，分别关注设计在创新和品牌建设中的应用、服务设计的新兴作用以及有意义的客户体验的设计。本书为读者提供了必要的策略，以鼓励其公司的创造性思维过程，这将最终有助于培养创新，从而促进业务。经验丰富的设计领导者分享了他们的个人故事，并举出了他们公司具有前瞻性的创作的具体例子。这种独特的方法帮助读者学习如何建立一个坚实的品牌基础，用简化的思维解决问题，预测和利用趋势，在消费者之前弄清楚他们想要什么，并使使命、愿景和战略与企业品牌保持一致。从一些重要文章的标题中可以了解到《设计思维》 内容："建立领导品牌"、"富有设计感的公司"、"通过服务设计建立品牌"、"通过全球网络的服务设计"、"客户忠诚度 "和 "在网络上推动品牌忠诚度"。