Understand which email clients and devices subscribers use to read emails—and how email client popularity can impact your email strategy and execution.

Gaining insight into the devices and apps your audience uses gives you a deeper view into not only who they are, but how you should approach your email strategy. Do most of your subscribers consume your content on mobile devices? Or do they engage with it on a desktop or webmail?

Knowing the answers to these questions will help you think through subscriber experiences like screen sizes, image load times, and more. It can also inform your list segmentation strategy for deliverability. For example, if you know that a large portion of your audience uses Outlook, you might decide to have a completely different design and cadence to get delivered to the inbox. When you know details like these, you can really take your email program to the next level. Let’s take a look at the data →