Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time.

Following the elegant, easy-to-follow style of Paul Jackson's other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.

促销材料的剪裁和折叠技术》是一本独特的作品集，收录了40多个引人注意的剪裁和折叠设计，这些设计在印刷和插图时形成了令人难忘的赠品，以促进和宣传服务和产品。本书为新奇的促销材料提供了一个一站式的来源，其中许多是首次出现在印刷品中。

秉承保罗-杰克逊为劳伦斯-金出版的其他书籍的优雅、易懂的风格，《促销材料的剪折技术》是营销专业人士和设计学生的重要资源，也是任何希望加强产品或服务展示的人的灵感指南。