The Business Skills Every Creative Needs!
 
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:

• Understand client requests from a business perspective
• Build a strategic framework to inspire visual concepts
• Increase your relevance in an evolving industry
• Redesign your portfolio to showcase strategic thinking
• Win new accounts and grow existing relationships

You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

每个创意人都需要的商业技能!

作为一名专业的创意人士，保持相关性需要的不仅仅是创意--你需要了解商业语言。问题是，设计学校并没有教授战略语言，而这正是完成工作所必需的。创意战略和设计业务》填补了这一空白，并向右脑的创意思考者传授左脑的商业技能。

在里面，你会了解到驱动你的创意工作的商业目标和营销决策。帷幕已经拉开，营销术语和商业术语被转化为工具来帮助你。

从商业角度理解客户的要求

建立一个战略框架来激发视觉概念

在一个不断发展的行业中提高你的相关性

重新设计你的作品集以展示战略思维

赢得新客户，发展现有关系

你已经有了创造力；现在是时候获得商业洞察力了。一旦你了解对面的人在想什么，你就能以他们的思维方式来做我们的事情。