We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?

Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

我们现在生活在一个有一百多个瓶装水品牌的世界。仅美国就有超过45,000家购物中心。而在你当地的星巴克，咖啡师可以调制出超过1900万种定制的饮料选择。无论它是好是坏，真正的问题是为什么我们首先会有这种行为。为什么我们要用符号、标志和代码来传递我们的归属或我们的信仰？

《品牌思维和其他崇高追求》包含了对世界领先的品牌设计者和思想家的20次采访。这些访谈包含了对人类如何以及为什么给我们周围的世界打上品牌的热烈看法，以及在探索中所固有的想法、发明和洞察力。