Social distancing measures worldwide paved the way for social casino games to rise in popularity–and revenues. In the U.S., where the pandemic pushed almost 1,000 casinos to close their doors, social casino titles hit the jackpot, according to market research firm Statista. Total global gross gaming revenue (GGR) of the social casino segment amounted to $6.2 billion in 2020. It forecasts this figure will increase to $7.5 billion by 2026. 

Top titles in this genre can win big. But winning big spenders is bound to get harder in the next 12 months. The market is seeing more movement—and competition—as traditional gambling and casino companies join the market.

Fortunately, marketing isn't a game of chance. Marketers can harness market data to inform long-term strategies and campaigns to turn every session into an opportunity to drive usage and boost loyalty. They can also experiment with mechanics and features to provide players bonuses that deepen engagement and drive in-app purchases.

That's where this report uniquely provides insights to help social casino companies optimize campaigns and product. Liftoff draws from 83 billion impressions and 12 million installs to deliver ad performance insights alongside GameRefinery, who share unique feature data and metrics to show how marketers can get the most out of their games.