Data-driven, outcomes-obsessed ‘direct-to-consumer’ and major technology companies represent the fastest growing, most successful brands and are also some of the biggest TV spenders globally

“TV continues to outperform most of our other marketing opportunities on a dollar-for-dollar basis so it’s great for the brand and it’s great for the bottom line. We’ve loved television and we continue to love it.”

“There are more and more DTC brands which start advertising on TV, with high budgets - not only in the US, but also here (in Germany). This trust is no coincidence: On the one hand, a mere look at the performance of the advertised products confirms that TV advertising is clearly paying off. On the other hand, numerous studies confirm the high effectiveness of TV.”