Over the years, our demographic profile eports have revealed industry-first insights into who plays mobil games, how they engage with ads, how they shop, and much more. In early 2021, we kicked off the nex evolution of the Modern Mobile Gamer™ series by connecting with consumers across four key personas: Gen Z, Parents, Millennials, and Gen X. We’ve unearthed new perspectives on their day-to-day mobile habits, ad preferences, shopping behavior, and more. Today, we introduce you to the Gen Z consumer. 

In the 14 years since the launch of the first iPhone, we’veseen an incredible digital transformation. Entertainment, gaming, commerce, advertising — hardly an industry was left untouched by the move to mobile. Gradually, we all got used to having four-inch computers in our pocket, and now it’s hard to remember a time before smartphones.