After missed holiday celebrations in 2020, months of lockdowns, and limited personal interactions, consumers around the world are ready to take advantage of recovering economies and loosened restrictions to make the most out of the 2021 holiday season. For retailers who can understand and adapt to changing behaviors and expectations, this presents an opportunity to maximize the months ahead.

To help retailers gain the insights needed, Sitecore commissioned research across 14 countries to understand how consumers and marketers are preparing for this holiday season and the expectations and priorities they've adopted for our new ways of life. 

The following pages include the detailed results for the United States.