If you're starting a business, the statistics prove that your best odds of success are in high technology industries: not just computing and telecom, but also biotech, electronics, manufacturing and materials, medical devices, robotics, and other knowledge-intensive fields. This is the first book to provide a methodology for finding those extraordinary opportunities. Shane shows how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. You'll learn how to take into account crucial issues such as network externalities, and the emergence of dominant designs and technical standards. Unlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. Based on an MBA course taught at MIT, the University of Maryland, and Case Western Reserve University, it brings together insights that were previously scattered across multiple publications -- or never published at all.

如果你正在创业，统计数据证明你成功的最佳机会在高科技行业：不仅是计算机和电信，还有生物技术、电子、制造和材料、医疗设备、机器人和其他知识密集型领域。这是第一本为寻找这些非凡机会提供方法的书。Shane展示了如何识别市场机会和竞争对手的弱点，评估客户需求，管理风险和不确定性，预测产品的采用和扩散，组织结构，以及保护知识产权。您将学习如何考虑关键问题，例如网络外部性，以及主导设计和技术标准的出现。与其他关于创业的书籍不同，这本书提供了专门针对高科技初创企业的解决方案。基于麻省理工学院、马里兰大学和凯斯西储大学的MBA课程，它汇集了以前分散在多个出版物中的见解，或者根本没有出版。