Challenge the normally accepted limits of 'what is possible' in business Entrepreneurship is usually associated with individuals and small companies. Yet it is the successful entrepreneurs who develop businesses into large corporations - their spirit, leadership and determination lead to great things. In this book John Forbat, serial entrepreneur, covers: characteristics you will need to succeed; issues that start-ups face; the TASK principle and the 4 T's; management and company politics; spotting unrecognised markets; convincing people that the 'cure for which there is no ill' does have an ill; the importance of R&D and how it doesn't have to cost thousands; how necessity can be a real mother of invention; and much more!

挑战商业创业中通常被接受的“什么是可能的”限制通常与个人和小公司有关。然而，正是成功的企业家将企业发展成为大公司——他们的精神、领导力和决心引领着伟大的事业。在这本书中，系列企业家约翰·福巴特（John Forbat）涵盖了：成功所需的特征；初创企业面临的问题；任务原则和4t；管理和公司政治；发现未被认可的市场；使人们相信"无病之药"确实有病,；研发的重要性，以及研发如何不必花费数千美元；需要如何成为发明之母；还有更多！