`Watson addresses some of the most pervasive myths related to small business performance in an engaging manner, capturing the nuances of these important issues. His review of the definitions of business failure and study of the differences those definitions make for research outcomes is particularly striking and useful for policy makers, researchers, and educators. This book helps us think more deeply about the variety of motivations, approaches, and outcomes that make up the world of small business.' - Patricia Greene, Babson College, US `John Watson is my type of researcher. His scholarly career has been devoted to finding out what actually happens to small businesses, based on looking in detail at their performance and the factors influencing their performance. This frequently means that sacred cows have been sent to abattoir.

`沃森以引人入胜的方式讲述了一些与小企业绩效相关的最普遍的神话，抓住了这些重要问题的细微差别。他回顾了商业失败的定义，并研究了这些定义对研究结果的不同之处，这对决策者、研究人员和教育工作者来说尤其引人注目和有用。这本书帮助我们更深入地思考构成小企业世界的各种动机、方法和结果。”——帕特里夏·格林，美国巴布森学院，约翰·沃森是我喜欢的研究者。他的学术生涯一直致力于通过详细观察小企业的绩效和影响其绩效的因素，找出小企业的实际情况。这通常意味着神圣的牛被送到屠宰场。